A great brand doesn’t stop at registration; you must actively claim and enforce your rights, and failing to do so may result in a loss of rights. Unauthorized users not only infringe your brand, but can also tarnish your brand, harm your brand’s integrity, dilute or genericise your brand, and as a result, degrade your investment and reputation. Fortunately, there are usually a variety of methods we can employ to help you enforce your rights. In counseling you, we present you with the options, the chances of success or effectiveness and the varying degrees of costs associated with each. At PLG, we will help you identify and develop an enforcement strategy that is right for you, but strategy is nothing without implementation. You must act to enforce your rights.